Evelyn Mukherjee
Aspiring Data Professional and UX Researcher, B.S., M.S.
About
Evelyn holds a bachelor’s degree in Advertising with a minor in Business Management from Boston University, and a master’s degree in Data Analytics and Visualization from Pratt Institute.
She currently works as an eCommerce data analyst for brand.com’s at Conair LLC in Stamford, CT. She and her web analytics team are at the forefront of Conair’s digital transition, and are helping to lead Conair LLC and its business units to success.
On the side, Evelyn skates on a senior-level Team USA synchronized skating team and will be proudly representing the U.S.A. alongside her teammates this year in the Netherlands and Finland, and Zagreb, Croatia for the 2024 World Synchronized Skating Championships.
Evelyn is currently based in New Jersey, going to school in New York, and working in Stamford, CT. A true tristate area queen!
Experience
Conair LLC
eCommerce Web Analyst Aug2023-Present
Digital Analytics and Dashboarding Intern May2023-August2023
Currently works with the business units under Conair LLC relating to personal care (Scünci, Conair, BaBylissPRO) to perform ad hoc data analysis and visualization requests. Works closely with the digital team to develop new eCommerce strategies to boost native site engagement, awareness, and conversion.
Pratt Center for Community Development
Mapping, Data Analysis, and Visualization Fellow Sept2023-Present
Worked in conjunction with Pratt Center’s senior planner to help with data visualization projects. Currently working with Day Care Council of New York to create static maps in ArcGIS showing various childcare statistics for the five boroughs of New York City.
Pratt Center for Digital Experience
UX Consultant Sept2022-May2024
Performed 3 projects with different clients to support their business needs. Developed research plans and implemented proper research methods in line with client needs. Analyzed both qualitative and quantitative findings to create comprehensive reports that would identify findings, recommendations, and strategy ideas going forward for each client. Found out UX research was a big passion.
GLU Girls Like You
Content Creator Nov2020-Aug2021
Social Media and Marketing Director Nov2020-Aug2021
Freelance UX Researcher Jan2024-Present
Created content for Instagram, TikTok, and Facebook including short-form videos, static posts, and carousel posts. Planned and launched an ambassador program with over 30 #GLUGirls. Drafted multiple cross-channel content plans and schedules. Wrote 8 blog posts to increase site’s SEO and credibility among search engines.
Currently working with GLU to give insight into their rebranding strategy by using methodologies such as focus groups, user tests, and user surveys. Results coming soon!
Elite Edge Skating Club
Social Media Manager May2021-Oct2021
Figure Skating Coach May2021-July2022
Led small group skating classes for children ages 3-10. Classes focused on skating skills for both figure skating and hockey.
Created a 3-month social media content plan for Facebook and Instagram including short-form videos and static posts.
Boston University College of Communications
Research Assistant May2021-May2022
Worked on two separate projects to train a machine learning algorithm. Both projects were in collaboration with Boston University’s Center on Emerging Infectious Diseases having to do with underage vape use and vaccine misinformation in third-world countries. Responsible for coding and analyzing content from both TikTok and Instagram for studies. Published articles can be found below:
I have also worked as a cashier (for five years during my high school Summers/COVID) and a receptionist/ event planning intern (during my freshman year of college Summer)!
Extracurriculars
Team USA Athlete 2022-2024
Skyliners Senior Synchronized Skating Team
2023 International Silver Medalist, 2023 National Bronze Medalist, 2024 Silver Medalist, 2024 National Silver Medalist, 2024 World Team Member (#6 World Ranking)
USFSA Gold Medalist
Moves in the Field
Figure Skating and Hockey Skills Coach
USFSA Certified
Want a more shareable version of my resume? Feel free to download below!
Evelyn Mukherjee 