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Reading the World on the Go: Crafting an Engaging Mobile Experience for Words Without Borders
An in-depth analysis of Words Without Borders’ mobile platform with recommendations on how to improve general user experience backed by site analysis and eye-tracking studies. Read more
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Growing Grassroots Grocery: A User Testing Study
This moderated user testing project looks into Grassroots Grocery’s site and provides recommendations into the site’s user experience and design. Read more
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Cookies: The Insatiable Treat for Online Advertising
A thought piece on the shifting landscape of advertising cookies, where they came from, and where they’re going. Read more
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The Balm Buzz: Assessing Glossier’s Product Relaunch
This sentiment analysis project provides insights into Glossier’s recent product relaunch for their classic product, the Balm Dot Com. In this, reviews are examined to reveal how customers felt about… Read more
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Assessing Pratt’s Digital Campus
This in-depth analysis of Pratt Institute’s website looks into how UX design influences the user journey. Using a data-driven approach, several recommendations were made to enhance the user’s digital journey… Read more
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NJ Devils Strategy, or Lack Thereof
An Exploration of the New Jersey Devils’ Playing Strategy in Their 2016-2020 Seasons Read more
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Playground Proximity
A Geographical Analysis of Childcare Centers in Relation to Environmental Concern Sites in New Jersey Read more
More work is coming soon, including projects focused on sentiment analysis, web scraping and data gathering, user testing methods, app design, and site re-designs based on several UX research methods. My site is new, so any feedback is appreciated! You can find my contact information below.
Evelyn Mukherjee 